Bon Appétit unveils the initial cover shot on an iPhone

We know smartphone cameras have become good adequate for infrequent photographers, though what about a pros?

Well, magazines like Billboard and Condé Nast Traveler have recently published covers that were photographed on an iPhone, and now Bon Appétit is fasten their ranks.

This is fundamentally a final step in bringing smartphone photography into a Condé Nast-owned food magazine. After all, a photos from last year’s Culture emanate were shot by iPhones — solely for a cover.

Creative Director Alex Grossman pronounced it done clarity to finally put an iPhone pic out front with a May transport issue, quite given a connection between photography and travel. The cover was shot on an iPhone 7 Plus, in a Tlacolula Market of Oaxaca, Mexico, and it combines people and food, with a lady display off a strawberry Paleta.

(Also value noting: Apple is a Bon Appétit advertiser. In fact, an ad on the back cover will highlight the fact that a cover imitation was taken on an iPhone.)

In Grossman’s view, a iPhone 7 “works unequivocally good picking adult people and places.” That’s interjection to technical capabilities like the new Portrait mode, though also due to a fact that when we sketch someone with a smartphone, they don’t get shaken or upset, given it’s something that already happens to everybody “15 times a day.”

The cover was shot by photographers Peden + Munk, a.k.a. a husband-and-wife group of Taylor Peden and Jen Munkvold. Like Grossman, Peden praised a iPhone’s portability and a “comfortability not carrying some humongous lens in your face” — it authorised them to work with a little crew, so it felt like a “throwback to a early days” of their career.

“It didn’t feel like a large repository cover fire where there were a garland of assistants and light reflectors,” Peden said. “It felt unequivocally comfortable and natural.”

Similarly, they pronounced the VSCO app allowed them to revise photos while during their favorite bar or brunch spot, rather than carrying to drag out their laptop.

Peden and Munkvold made mixed trips to Oaxaca progressing this year. Munkvold recalled scouting locations on a initial revisit and formulating a mood house of photos to uncover to Grossman — and given those photos were all taken on an iPhone, they were also geotagged, creation it easy to find each spot again.

Moving forward, Grossman said the iPhone can only turn another partial of Bon Appétit’s toolbox. Sure, it’s not during a indicate where a photos are completely comparable to “a $25,000 DSLR,” quite in imitation — but if we fire in a right conditions, “99.9 percent of people out there” competence not know a difference.

“We always have to be pulling and elaborating a cultured anyway,” Grossman said. “It doesn’t unequivocally matter either it’s a phone or an illustration or cold form design, we’re always anticipating new ways, whatever they competence be, to pull a aesthetic.”

Munkvold combined that while some pro photographers competence be threatened by a approach a iPhone puts a absolute camera in everyone’s hands, “We see it some-more as: Anything that will rouse a diversion is welcome.”

Featured Image: Bon Appetit